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Business Development Liaison

Universal Health Services

Job Code:
  • Healthcare
  • Behavioral Health
  • Emergency Department
  • Geriatrics
  • Long Term Care
  • Ambulatory Care
  • Pediatrics
Universal Health Services
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Job Details

Business Development Liaison

Job Code:  224786
Facility: Psychiatric Institute of Washington
Location: , US Mid-Atlantic
Region: Mid-Atlantic
Travel Involved: None
Job Type: Full Time
Job Level: 
Minimum Education Required: Bachelor's Degree 
Skills: Marketing -> Marketing Communications-Support, Marketing Communications-Management, Business Development
Category: Marketing/Advertising
FTE: 1.0
Position Summary:
The Psychiatric Institute of Washington (PIW) provides comprehensive behavioral healthcare for adolescents, adults and senior adults suffering from mental health and addictive illnesses. We are a 124-bed, short-term, acute care hospital offering inpatient, partial and intensive outpatient hospitalization, as well as specialized treatment programs for chemical dependency. Founded in 1967, PIW combines the rich traditions of its past with the behavioral health options of the present. We have an excellent reputation as an innovative hospital with caring, dedicated staff, experienced in the delivery of behavioral healthcare. 
PIW is part of Universal Health Services, Inc. (UHS), one of the nation’s largest and most respected health care management companies. UHS has a strong presence in the Washington DC metro area as co-owner and operator of the George Washington University Hospital.

The Professional Relations Liaison implements the philosophy, policy, procedures, systems and strategic goals set forth by the senior management team while maximizing referral potentials from assigned accounts, and developing new business to achieve the goals and objectives of the business development systems.
Education: A Bachelor's Degree in a behavioral health area, marketing, business administration or
related field is preferred; or equivalent combination of education and experience.
Experience: Minimum of two (2) years experience in health care business development/marketing
environment with measurable business development results, and a knowledge of psychiatric and
chemical dependency treatment principles, preferred.
Licensure: Must have a valid driver's license.
1. Develop new accounts and markets in the employer EAP, Primary Care Physicians/Licensed
Practitioners and managed care segments, and as directed by the Director of Business
2.         &n bsp;        Develop a designated number of qualified business development contacts per week, which will
achieve the overall business development goals and objectives.
3.         &n bsp;        Develop account management list to maintain current account information, and update as
4.         &n bsp;        Contact all primary accounts through personal visits, telephone calls and letters/mailers on an
ongoing basis, developing and encouraging a relationship of trust with all active accounts.
5.         &n bsp;        Monitor referrals and admissions, and plan an appropriate strategy to maximize referral potential.
6.         &n bsp;        Maintain current awareness of changes in the industry through self-education, peer education,
and professional and community involvement for the betterment of this position and the facility.
7.         &n bsp;        Maintain a competition informational file and contribute to the ongoing SWOT analysis.
8.         &n bsp;        Participate actively on the business development team to increase productivity and reduce
duplication of efforts (i.e. setting up joint calls with the CEO and other business development
staff, overall participation in the marketing effort).
9.     Promote the team concept within the facility.
      PAGE 2
10.         &n bsp;       Participate in the evaluation and analysis of facility statistics and provide recommendations to
overall business planning strategies as appropriate.
11.         &n bsp;       Participate in the continuous analysis of the changing health care environment and health care
12.         &n bsp;       Participate with internal facility marketing such as the possible creation of an internal facility
newsletter, employee communications, special event communications, etc..
13.         &n bsp;       Attend scheduled department meetings to provide the Director with timely reports on month-end
reviews, client servicing schedules, customer sales forms, and other reporting requirements.
14.         &n bsp;       Attend in-house planning and development committee meetings, as requested.
15.         &n bsp;       Adhere to facility, department, corporate, personnel and standard policies and procedures.
16.         &n bsp;       Attend all mandatory facility in-services and staff development activities as scheduled.
17.         &n bsp;       Adhere to facility standards concerning conduct, dress, attendance and punctuality.
18.         &n bsp;       Support facility-wide quality/performance improvement goals and objectives.
19.         &n bsp;       Maintain confidentiality of facility employees and patient information.
1.         &n bsp;            ;    Knowledge of basic business development concepts.
2.         &n bsp;            ;    Knowledge of key internal/external health-care environments.
3.         &n bsp;            ;    Knowledge of computers and software programs.
4.         &n bsp;  Demonstrate above average problem solving skills.
5.         &n bsp;            ;    Demonstrate superior customer service skills to external and internal customers.
6.         &n bsp;            ;    Skill in organizing and prioritizing workloads to meet deadlines.
7.         &n bsp;            ;    Skill in telephone etiquette and paging procedures.
8.         &n bsp;            ;    Effective oral and written communication skills.
9.         &n bsp;            ;    Ability to interpret and communicate data from statistical reports.
10.         &n bsp;       Ability to communicate effectively with patients and co-workers, and referral sources.
11.         &n bsp;       Ability to adhere to safety policies and procedures.
12.         &n bsp;       Ability to use good judgment and to maintain confidentiality of information.
13.         &n bsp;       Ability to work as a team player.
14.         &n bsp;       Ability to demonstrate tact, resourcefulness, patience and dedication.
15.         &n bsp;       Ability to accept direction and adhere to policies and procedures.
16.         &n bsp;       Ability to recognize the importance of adapting to the various patient age groups (adolescent,
adult and geriatric).
17.         &n bsp;       Ability to work in a fast-paced environment.
18.         &n bsp;       Ability to meet corporate deadlines.
19.         &n bsp;       Ability to react calmly and effectively in emergency situations.

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